The poster shows an image of a child with clenched fists. The text above and below the image reads "Bad kid? Or a child learning impulse control? You don't know what you don't know." Immediately below the main image and text is a short passage explaining the poster. It reads: "Some kids experience a delay in developing impulse control, and their parents work hard to give them the tools they need to manage their emotions. Show your support with a smile - it could go a long way!"